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Sugar: The Middle Class Daily Drug

One of the Biggest reasons obesity levels are on the massive rise in the modern world is the amount of hidden sugars in our foods.

From yoghurt to white bread to low fat products, manufacturers have sneaked in sugar to make that product taste great.

They prey on normal people’s major weakness for tasty food and spend billions each year trying to hide the fact that they pour sugar into your foods.

They also have persuaded the Irish Government NOT to put a sugar tax into the plan for Government . Who says lobbiest do not exist in Ireland/

In order to understand how sugar works first we must look at the science part:

Sugar (sucrose) and high fructose corn syrup contain two molecules: glucose and fructose.

Glucose is absolutely vital to life and is an integral part of our metabolism. Our bodies produce it and we have a constant reservoir of it in the bloodstream.

Every cell in the body can use glucose for energy. If we don’t get glucose from the diet, our bodies produce what we need out of proteins and fats.

Fructose, however, is very different. This molecule is not a natural part of metabolism and humans do not produce it.

In fact, very few cells in the body can make use of it except liver cells.

When we eat a lot of sugar, most of the fructose gets metabolized by the liver. There it gets turned into fat, which is then secreted into the blood.

1. Fructose Causes Insulin Resistance


Have you ever heard of the hormone Insulin?

It is one of the key hormones that regulate human metabolism and energy use.

Insulin is secreted by the pancreas, then travels in the blood to peripheral cells like muscle cells.

Insulin sends a signal to these cells that they should put transporters for glucose onto their surface, thereby allowing glucose to get into the cells where it can be used.

When we eat a high carb meal, glucose levels go up. Excess glucose is toxic so insulin rapidly goes up in order to get the glucose out of the bloodstream and into the cells.

If we didn’t have insulin or it wasn’t functioning correctly, blood glucose would reach toxic levels.

In healthy people, this mechanism works very well and enables us to eat meals that are high in carbohydrates without our blood glucose going out of whack.

However this mechanism tends to break. Cells become resistant to the effects of insulin, which makes the pancreas have to secrete even more to drive the glucose into the cells.

Basically, when you become insulin resistant, you will have more insulin in your blood all the time (until the entire thing breaks and leads to type II diabetes… which can happen eventually).

But insulin also has other functions. One of them is sending signals to our fat cells. Insulin tells the fat cells to pick up fat from the bloodstream, store it and to avoid burning the fat that they already carry.

When insulin levels are chronically elevated, much of the energy in our bloodstream gets selectively deposited in the fat cells and stored.

Excess fructose consumption is a known cause of insulin resistance and elevated insulin levels in the blood.

When this happens, the body has a hard time accessing the stored fat and the brain starts to think that it is hungry. Then we eat more.

RULE #1 of sugar-induced fat gain: Eating a lot of sugar chronically raises insulin levels in the blood, which selectively deposits energy from foods into fat cells.

2. Fructose Causes Resistance to a Hormone Called Leptin


Fructose also causes weight gain by its effects on a hormone called leptin.

Leptin is secreted by fat cells. The bigger the fat cells, the more leptin they secrete. This is the signal your brain uses to determine how much fat it has stored for a rainy day.

When we eat food, some of it gets stored in the fat cells. This makes the fat cells get bigger and secrete more leptin.

When the brain senses the increased leptin, it “sees” that we have enough fat stored and that we don’t need to eat.

This is the elegant mechanism designed by nature to make us stop being hungry and eat less when there is plenty of fat in the our fat cells, which is supposed to prevent us from becoming obese.

More fat = more leptin = we have enough energy = don’t need to eat. Simple.

Increased leptin also makes us release more fat from our fat stores and raises the metabolic rate.

This is how it’s supposed to work, but if the brain becomes resistant to leptin (doesn’t “see” the leptin in the blood) then this regulatory process won’t work.

If the brain doesn’t see the leptin, it won’t know that the fat cells are full and there won’t be any signal to tell the brain that it needs to stop eating.

Low leptin = don’t have enough energy stored = need to eat more and burn less.

This is how leptin resistance makes us fat. The brain thinks that the body is starving and makes us eat more and burn less.

Trying to exert “willpower” over the powerful leptin-driven starvation signal is next to impossible. This is why most people can’t just simply “eat less, move more” and live happily ever after.

In order to be able to eat less, we have to get rid of the leptin resistance, so that our brain “sees” all the fat that we have stored.
A high fructose diet can cause leptin resistance. One of the mechanisms is that fructose raises levels of triglycerides in the blood, which blocks the transport of leptin from the blood and into the brain .

This is how excess sugar throws body fat regulation out of whack, making the brain think that it needs to keep eating.

RULE #2: Fructose makes the brain leptin resistant, which means that the brain doesn’t “see” all the stored fat in the body and thinks that it is starving. This causes a powerful leptin-induced biochemical drive to keep eating even when we don’t need to.

3. Fructose Does Not Induce Satiety in The Same Way as Glucose



The way the body and brain regulate food intake is extremely complex and involves multiple hormones

There is a region in the brain called the hypothalamus, where all of these signals are interpreted.

This is where leptin (discussed above) functions in the brain, along with various neurons and other hormones.

Another important hormone is called ghrelin, the “hunger” hormone. The more ghrelin, the more hungry we feel.

Studies showed that fructose did not reduce blood levels of ghrelin nearly as much as glucose did.

These studies suggest that fructose does not make you feel full after a meal in the same way as glucose, even with the exact same number of calories.

Mechanism #3: Fructose does not make you feel full after a meal in the same way as glucose, which leads to an increase in overall calorie intake.

4. Sugar Makes You Addicted

Sugar causes opiate and dopamine activity in the reward centers of the brain, just like other drugs of abuse like cocaine.

Eating sugar gives us “pleasure” and releases opiates and dopamine in the reward system of the brain, specifically in an area stimulated by drugs of abuse like nicotine and cocaine.

For certain individuals with a certain manner, this can lead to full blown addiction.

Individuals that get strong cravings for sugar and are unable to quit or reduce their consumption despite negative physical consequences (such as weight gain) are sugar addicts.

Mechanism #4: Sugar, due to its powerful effects on the reward system in the brain, leads to classic signs of addiction comparable to drugs of abuse. This activates powerful reward-seeking behavior that can drive overeating.

The Perfect Recipe For a Fat Gain Disaster

Okay, so let’s take a step back and review what we have covered about fructose and fat gain.

  • Fructose causes insulin resistance and raises insulin levels in the body, which increases the deposition of fat in the fat cells.
    Fructose causes resistance to a hormone called leptin, which makes the brain not “see” that the fat cells are full of fat. This leads to increased food intake and decreased fat burning.
    Fructose does not make you feel satiated after meals. It does not lower levels of the hunger hormone ghrelin and it doesn’t reduce blood flow in the centers of the brain that control appetite. This increases overall food intake.
  • Sugar, with its powerful impact on the reward system, causes addiction in certain individuals. This activates powerful reward-seeking behavior that also increases food intake.
    So… excess fructose consumption dysregulates short-term energy balance on a meal-to-meal basis AND throws long-term energy balance out of whack.
  • The more sugar you eat and the longer this process is allowed to continue, the more powerful it becomes. Insulin and leptin resistance increase over time and the reward-seeking behavior becomes stronger.

This way, sugar sets up an extremely powerful biochemical drive to make you eat more, burn less and get fat. Trying to exert willpower over this powerful drive can be next to impossible.

I’d like to point out that this does NOT apply to fruits, which are real foods with fiber and a low energy density. Fruits are a relatively minor source of fructose in the diet.


Brian Roache.

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